Mac Miller’s ‘Swimming’ To Be Presented as an Audiovisual Experience -Hypebeast
August 01, 2023
The estate of Mac Miller has announced an audiovisual presentation of the late rapper’s 2018 album, Swimming.
Set to take place on August 3, the presentation will be mixed in Dolby Atmos by Greg Koller, who worked on Circles, and Jon Brion, who was heavily involved in the creation of both Swimming and Circles. Brian Lucey mastered the presentation while Eric Tilford and Anthony Gaddis created the visuals.
Brian Lucey mastered the presentation while Eric Tilford and Anthony Gaddis created the visuals.
Swimming was the final album Miller released in his lifetime. It went on to debut at No. 3 on the Billboard 200 and gave the artist a posthumous GRAMMY nomination for Best Rap Album.
The Swimming audiovisual presentation takes place August 3 in Los Angeles, with limited seating available. RSVP via Mac Miller’s website is required.
See the entire article here: https://hypebeast.com/2023/8/mac-miller-swimming-audiovisual-presentation-announcement
© AnthonyGaddis.com
Somethin’ Real -Maxon
March 01, 2023My long-time animation partner Jon Lutjens talks about the making of my new music video, ‘Therapy Pt. 2,’ a musical collaboration between the late Mac Miller and Robert Glasper.
“I think Anthony & Eric wanted to pick up where they left off with “Good News,” ... I remember them being very excited about the idea that Mac is out there inhabiting some other dimension and making music that inspires extraterrestrials to dance.”
Above: stills from the music video, Therapy Pt. 2 by Robert Glasper (feat. Mac Miller)See the entire article here: https://www.maxon.net/en/article/somethin-real
© AnthonyGaddis.com
Tough Times Call for Good Feels -Mograph.com
November 05, 2021My long-time partner in all-things-animation, Jon Lutjens, was interviewed by Maxon, the parent company of 3D softwear maker Cinema 4D. He spoke with Meleah Maynard about our newest video series and creative endeavor, GOOD TRIP - and a bit about our creative process at large.
“Anthony and I have a process that we’ve developed over many years and, in many ways, it’s unspoken. Working with him entails doing tons of research and development until we see something that is delightful and original. It’s a much more experimental process than most of the collaborative work I do. It’s more akin to the process of painting than the traditionally mapped-out methodology of production.”
Photo from the article of my early sketch for the GOOD TRIP Ep. 1 video compositionSee the entire article here: https://mograph.com/2021/09/toughtimescallforgoodfeels/
© AnthonyGaddis.com
Mac Miller Good News Reaction Videos
Still from Jon Denton’s Good News Reaction videoOctober 09, 2021
The directing of Mac Miller’s Good News music & tribute video was a rollercoaster ride of emotion from concept to finish. Upon its release, simply reading the user comments beneath the video on YouTube was enough to get the waterworks flowing again. Then, over the course of the following weeks and months, numerous reaction videos were released, prompting even more emotion. If you are unfamiliar with reaction videos, they are typically recordings of fans and critics watching videos for the first time, while recording their initial reactions. I’ve counted over 60 of them for Good News to date, and am sure there are more out there. My co-director on the project, Eric Tilford at Language.la compiled this montage of moments from a number of them here.
See the full-length Good News video here
© AnthonyGaddis.com
Mac Miller “Diver” Tattoos
March 12, 2021Sometime in 2018 I worked on a music video for Mac Miller’s Come Back to Earth. This was prior to his passing.
“What’s been most surprising about this entire experience is the numerous amount of fans that have tattood the character, in all sorts of manifestations, onto themselves”
The story for the video goes something like this: A creative partner of 20+ years, Eric Tilford (who I eventually co-directed the Good News music & tribute video with), showed Mac a video we made some years back. The video showcased a “diver” character falling/floating past all kinds of symbolic objects deep in the ocean. It was a reflective and medatative experience which we used to call an “ambient” video back in the mid 00’s. Mac was immediately drawn to the central character - a somewhat retro-future deep sea diver, in a stout, hard shell of a suit, with light emitting from its eyes. The character was designed by prolific designer/illustrator Todd Hippensteel, who was part of our group of creatives at the time and a good friend to this day. Eric redesigned and directed this completely new version of the experience for Mac. I offered art-direction and production support, and it was animated by Tim Clapham at Luxx, an animation studio based in Sydney, Australia. You can see the full-length music video on YouTube here.
Eventually Mac wanted a version of the character as his avatar, which is used across his social media to this day. I worked with Hippensteel to develop it into a one-color graphic. What’s been most surprising about this entire experience is the numerous amount of fans that have tattood the character, in all sorts of manifestations, onto themselves - a testimant to Mac’s seminal influence upon, and lasting importance to, his listeners. A small selection of them is laid out in the above collage.
© AnthonyGaddis.com