Still from Jon Denton’s Good News Reaction video
October 09, 2021
The directing of Mac Miller’s Good News music & tribute video was a rollercoaster ride of emotion from concept to finish. Upon its release, simply reading the user comments beneath the video on YouTube was enough to get the waterworks flowing again. Then, over the course of the following weeks and months, numerous reaction videos were released, prompting even more emotion. If you are unfamiliar with reaction videos, they are typically recordings of fans and critics watching videos for the first time, while recording their initial reactions. I’ve counted over 60 of them to date, and am sure there are more out there. My co-director on the project, Eric Tilford at Language.la compiled this montage of moments from a number of them here.
See the full-length Good News video here.